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Sending events / Guides

Plan your implementation

When you build your search and browse interface, you should implement sending events at the same time. This lets you validate your user events before going live and collect enough events to make an impact sooner.

When planning which events to send, consider all interaction points your users have with your site:

  • Category pages
  • Search results pages
  • Autocomplete menu
  • Emails, newsletters, push notifications, and other pages

Must-have events for ecommerce

Every ecommerce search and browse implementation should send click events when users click products after performing a search. They should also include conversion events when users add products to the shopping cart.

Must-have events for product listing pages

Event Description
PLP: Product Clicked A user clicked on a search result. Send a click event to capture the search query, which item was clicked, and the position in the search results.

API method: clickedObjectIDsAfterSearch

Properties: eventName, indexName, objectIDs, positions, userToken
PLP: Product Added to Cart A user clicked on a search result. Send a click event to capture the search query, which item was clicked, and the position in the search results.

API method: convertedObjectIDsAfterSearch

Properties: eventName, indexName, objectIDs, userToken

Must-have events for product detail pages

Event Description
PDP: Product Added to Cart
after Search
A user added an item to the cart on the product-detail page after performing a search.

API method: convertedObjectIDsAfterSearch

Properties: eventName, indexName, objectIDs, queryID, userToken
PDP: Product Added to Cart A user added an item to the cart.

API method: convertedObjectIDs

Properties: eventName, indexName, objectIDs, userToken

Must-have events for autocomplete

If you include products in the autocomplete menu of your search interface, you should send events for the user interactions with the autocomplete menu.

Event Description
Autocomplete: Product Clicked A user clicked on a search result in the autocomplete menu.

API method: clickedObjectIDsAfterSearch

Properties: eventName, indexName, objectIDs, positions, userToken
Autocomplete: Product Added to Cart A user added an item to the cart from the autocomplete menu.

API method: convertedObjectIDsAfterSearch

Properties: eventName, indexName, objectIDs, userToken

Additional events for Personalization

You can add these events if you want to enhance your Personalization strategy.

Event Description
PLP: Filter Clicked A user selected a facet value.

API method: clickedFilters

Properties: eventName, indexName, filters, userToken
PLP: Filter Viewed A user viewed a landing page.

API method: viewedFilters

Properties: eventName, indexName, filters, userToken
Product Viewed A user viewed a product page from an email, newsletter, push notification, or any other page.

API method: viewedObjectIDs

Properties: eventName, indexName, objectIDs, userToken

Events for Algolia Recommend

See Event requirements for Algolia Recommend for more information.

Example events for media

When planning events to send for a media use case, consider the following example events.

View events

  • Article Viewed: a user viewed an article page.

Click events

  • Article Clicked: a user clicked on an article.
  • Ad Clicked: a user clicked on an ad.

Conversion events

  • Article Read: a user reached the bottom of an article page.
  • Article Bookmarked: a user bookmarked an article.
  • Article Liked: a user liked an article.
  • Article Recommended: a user recommended an article.
  • Video Watched: a user watched a video.
  • Playlist Followed: a user followed a playlist.
  • Author Followed: a user followed an author.
  • Brand Followed: a user followed a brand.

Further reading

Merchandising Playbook Events planning
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