Overview
Monitor your key indicators in an intuitive dashboard, from searches to CTR to conversion. Visualise changes over time and understand how your search performs at-a-glance.
Analytics
Actionable insights for your business
Turn user intent into concrete next steps with comprehensive analytics.
Insights to drive results
Discover popular searches and search results
Use the dashboard to uncover your users’ needs and your best performing products and content. Leverage these insights to shape your offerings and discovery strategy.
Get rid of no results searches
A search with no results can often be a dead end for users, causing them to bounce from your site unsatisfied. Identify missing items in your catalog and minimize the occurence of zero search results, by improving your dataset.
Track low click and conversion rates
If many users have the same search, but the click and conversion rates are low, this may represent a great opportunity to improve your search relevance. Find those occurrences and define proper strategies to boost categories or promote results that are converting better.
Use click position to understand and fine-tune search relevance
The average click position of a search is a good indicator of its health of relevance. See how clicks are distributed for a given search and promote low ranked popular products.
Understand how visitors use filters and facets
Track how visitors use filters and faceted search.
Track search by country
Geographical origin of the searches, and the associated network latency.
Key metrics, contextually available to make data-driven decisions.
For business practitioners
Say ‘no’ to spreadsheet chaos with unified analytics — and double down on your data driven strategy from the comprehensive Merchandising Studio. Track the search terms driving your revenue, fix null-results, evaluate category performance, and plan for seasonal success with historic events insights.
For developers
Monitor your key indicators from searches to click rate to conversion. Visualize changes over time and understand your best performing products and content at-a-glance. Get started with the Analytics API
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