Online Commerce Trends
900 retailers surveyed discuss their site search practices
We surveyed 900 online retailers to learn how they’re utilizing search to increase conversion and maximize revenue.
900 retailers agreed, the right search investment can drive those results:
Delight your shoppers
Raise your conversion rate
Reduce cart abandonment
Keep customers coming back
French retailer Lacoste doubled their conversion by adding search relevance and personalization.
2x
CONVERSION
Top performers doubled conversion rates
Average: 6%
Here’s a snapshot from our report showing how retailers’ conversion improved with great search.
Only 1 in 5 told us they personalize search and recommendation functions by user.
With Search
Without Search
Get an instant estimate of how much your conversion rate would increase with great search
Retailers who upgraded their search and user experience are now able to:
Help shoppers more quickly find what they want
Better respond to their ultra-competitive sector
Provide an easy, dynamic shopping experience
Predict and surface offers relevant to customers
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This is the revenue UK retailer Gymshark generated thanks to personalized search experience.
+500M
Fun fact
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conversion rate
% of
conversions
<1%
1%-2%
3%-4%
5%-6%
7%-9%
10%+
5%
11%
21%
29%
25%
10%
Average 6%
<1%
1%-2%
3%-4%
5%-6%
7%-9%
10%+
14%
29%
29%
21%
6%
1%
Average: 3%
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Average 3%
Get the full survey results
62%
55%
47%
41%
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Get an instant estimate of how much your conversion rate would increase with great search.
51% agree that better search helps:
44% agree that better search helps:
39% agree that better search helps:
35% agree that better search helps:
51%
44%
39%
35%
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French retailer Lacoste doubled their conversion by adding search relevance and personalization.
